Besao Multipurpose Cooperative (BMPC) is a long-standing, community-driven institution serving the municipality of Besao since 1969. While the cooperative had an existing website, it primarily functioned as an information board—lacking structure, clarity, and a clear path for member engagement.
This project focused on transforming the website into a modern, strategic platform—one that not only presents information but actively supports member growth, trust-building, and service accessibility.
The old website presented several limitations:
Overall, the site functioned more as a digital bulletin board rather than a platform for growth.
The redesign was guided by a clear objective: Transform the website into a member-focused, trust-driven platform that communicates value and encourages action.
Key strategic shifts included:
A strong, immediate message was introduced: “Growing Communities Through Shared Purpose Since 1969”
This establishes:
The new site follows a deliberate flow:
This transforms the experience from: “Find information” to “Understand, trust, and act”
Instead of listing services, the new site organizes them into clear categories:
Each category is supported by benefit-driven microcopy, helping users understand how services apply to their daily lives.
To reflect BMPC’s scale and legitimacy, the site highlights:
This allows visitors to quickly recognize the cooperative as a reliable, established institution.
The site was expanded into structured pages based on Anido’s Cooperative Website Framework:
Anchor-based navigation was used in key pages to improve usability without overwhelming the main menu.
The visual direction focused on:
As part of the redevelopment process, the website was migrated from an outdated Joomla-based system into a modern WordPress framework. This transition was essential to improve usability, scalability, and long-term maintainability.
The new platform enables:
This shift ensures that the website is not only visually modern, but also sustainable and adaptable as the cooperative continues to grow.
This project is currently in its final stages and awaiting official deployment. The website has been fully designed and developed, with content structure, user flow, and core pages in place. Final refinements—including content updates, optimization, and stakeholder review—are ongoing to ensure a smooth public launch.
The redesigned website represents a significant shift from static informational, disorganized, feature-focused, passive, and outdated into a strategic, structured, value-driven, conversion-oriented, modern and credible platform that functions as:
Key Impact
The Besao Multipurpose Cooperative website is no longer just an online presence—it is now a functional platform that reflects the cooperative’s mission, scale, and impact.
By aligning structure, messaging, and design, the project demonstrates how digital platforms can support community growth, financial inclusion, and long-term sustainability.
Transform your processes, improve access to services, and better support your members with a platform designed for growth.
