Besao Multipurpose Cooperative Website Redesign

Overview

Besao Multipurpose Cooperative (BMPC) is a long-standing, community-driven institution serving the municipality of Besao since 1969. While the cooperative had an existing website, it primarily functioned as an information board—lacking structure, clarity, and a clear path for member engagement.

This project focused on transforming the website into a modern, strategic platform—one that not only presents information but actively supports member growth, trust-building, and service accessibility.

The Challenge

The old website presented several limitations:

• Unclear positioning — visitors were not immediately informed what the cooperative does or who it serves
• Disorganized structure — content was scattered, making navigation difficult
• Weak engagement — services were listed but not explained in terms of value
• Limited conversion — no clear journey for prospective members
• Outdated design — visual presentation did not reflect the cooperative’s scale and credibility
• Legacy Joomla system — limited flexibility and updates
• Difficulty in managing and scaling content

Overall, the site functioned more as a digital bulletin board rather than a platform for growth.

 

The Approach

The redesign was guided by a clear objective: Transform the website into a member-focused, trust-driven platform that communicates value and encourages action.

Key strategic shifts included:

1. Clear Positioning

A strong, immediate message was introduced: “Growing Communities Through Shared Purpose Since 1969”

This establishes:

• Identity (cooperative)
• Purpose (community growth)
• Credibility (since 1969)

 

2. Structured User Journey

The new site follows a deliberate flow:

• Value proposition
• Trust indicators (metrics and legacy)
• About (institutional credibility)
• Services (value delivery)
• Updates (activity and transparency)
• Call-to-action (conversion)

This transforms the experience from: “Find information” to “Understand, trust, and act”

3. Service Clarity and Value Framing

Instead of listing services, the new site organizes them into clear categories:

• Credit / Lending
• Banking / Savings
• Consumer Services
• Social Services
• Other Programs

Each category is supported by benefit-driven microcopy, helping users understand how services apply to their daily lives.

4. Trust and Credibility Reinforcement

To reflect BMPC’s scale and legitimacy, the site highlights:

• Total assets
• Share capital
• Membership size
• Years of service

This allows visitors to quickly recognize the cooperative as a reliable, established institution.

5. Content System and Information Architecture

The site was expanded into structured pages based on Anido’s Cooperative Website Framework:

• About (with anchored sections and timeline)
• Membership (focused on onboarding)
• Programs and Services
• News and Updates
• Resources
• Contact

Anchor-based navigation was used in key pages to improve usability without overwhelming the main menu.

6. Modern and Accessible Design

The visual direction focused on:

• Clean layouts and spacing
• Readable typography
• Clear call-to-action buttons
• Mobile-friendly structure
• Design decisions prioritized clarity and accessibility, especially for a diverse member base.

 

7. Platform Migration & Modernization

As part of the redevelopment process, the website was migrated from an outdated Joomla-based system into a modern WordPress framework. This transition was essential to improve usability, scalability, and long-term maintainability.

The new platform enables:

• Easier content management for cooperative staff
• Improved performance and mobile responsiveness
• Greater flexibility for future updates and feature expansion

This shift ensures that the website is not only visually modern, but also sustainable and adaptable as the cooperative continues to grow.