Anido Creatives partnered with Lily Pad to design and execute a digital media campaign for the launch of the Global Tobacco Industry Interference Index (GTI) 2020. The project focused on transforming a technical public health report into a clear, engaging, and visually consistent digital experience.
We developed a comprehensive suite of creative materials, including social media graphics, technical art cards, and influencer-ready assets. Our design work strengthened GTI’s brand identity and ensured that key data and rankings were easy to understand and share across platforms.
The campaign reached policymakers and advocates in Mexico, Bangladesh, the Philippines, Pakistan, and Nigeria, generating close to 100,000 views and producing around 100 high-quality visual materials. The result was a strong, cohesive digital presence that boosted awareness and recall for the GTI brand worldwide.
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